Following are current and archived articles and case studies written and conducted by our President, and access to our
Strategies Tips & Secrets (STS) Archives:

Articles & Interviews

The Secret To Creating Positive PR For Your Practice: The Coding Institute

Brand New Brand (Dental Economics, Jan. '08

Seven Steps To Success: Trojan's Professional Services Newslette, Dec. '07

Academy of Dental Management Consultants audio interview on Web-Based Marketing: Fourth Quarter, '07

Do Something Unique Each Year (2007 CDS Review

Web-Based Marketing ( Dental Practice Report, September, '07)

Office Magic Newsletter (2007)

Cause-Related Event Marketing (Dental Practice Report, March, '07)

Promoting A Newly Designed Office (Dental Practice Report, May, '07)

Track Your Way To Success (DentalCompare.com March, '07)

Of Tire Kickers & Trigger Pullers (DentalCompare.com September, '07

Case Acceptance (Dental Practice Report, October, '07

What No One Taught You In Dental School (2002 CDS Review)

Reaching New Heights (Modern Hygienist, April, '07)

Access To The Masters Founder Frank Wolf, DDS's 2006 interivew

My Dental Channel Blog on Climb For A Cause

Case Studies

Cause-Related Marketing

Crash Course in Marketing

New Practice Case Study 1

New Practice Case Study 2

Mature Practice Case Study

Competitive Urban Area Case Study

Millennium Service Case Study

Know Your Patient Value

Dentistry Marketing: Strategies, Tips & Secrets (STS) Curriculum

STS I (What it Takes to Succeed...)

STS 2 (What it Takes to Succeed, contd.)

STS 3 (What it Takes to Succeed, concluded)

STS 4 (Tools for Reliable Decision Making I)

STS 5 (Tools for Reliable Decision Making 2)

STS 6 (Tools for Reliable Decision Making 3)

STS 7 (Branding)

STS 8 (Web-based Marketing 1)

STS 9 (Web-based Marketing 2)

STS I0 (Web-based Marketing 3)