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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Office Magic Newsletter Dynamite Your Status-Quo to Achieve Breakthrough Success. June 2007 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In this issue -- Dan's Tip #1: Call Yourself! -- Dan's Tip #2: How to Track It Right -- Dan's Tip #3: Evaluate Your Opportunities -- Coming Next Month Dear
Patrick, This month,
we lend the newsletter reins to one of the gurus we recommend and work with
ourselves, Mr. Daniel Bobrow of American Dental Company. Dan has been kind
enough to offer all of our subscribers a New Patient Identifier (NPI)
analysis without cost or obligation. |
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The telephone continues to be the primary connection between
your practice and the outside world. Your website also connects you, but
ultimately, almost all appointments are made via telephone. Given this
reality, make it a point of periodically calling the office, both during and
after office hours, to be sure current patients, prospective patients, and
other important callers, are receiving the right message. During
office hours, ask to be placed on hold. This way you'll know if your On Hold
Message system is working, or the radio station is in tune. After hours,
check up on your answering service or voice mail. The results may shock you
but, in this case, ignorance is NOT bliss! |
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If your office employs a direct mail strategy, it is very important
you know the result. Simply asking new patients "How did you hear about
us?" is notoriously incomplete and unreliable. Instead,
print out an alphabetized list of all new patients who have enrolled in the
practice over the prior month. Include: Name, First Visit Date, and Complete
Mailing Address. Then, compare this list with your Direct Mail List, and look
for matches. You'll be amazed at how this number differs from your
"subjective" tracking system. |
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Danny has offered to provide his New Patient Identifier (NPI)
analysis without cost or obligation to all of our subscribers. So click
below, fill out the form, and sieze the day. |
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Thanks, Dan, for some great tips that will help any dentist. And coming
next month ... Something
really, really good. Really. Pat, |
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ email: tips@officemagic.com phone: 302-477-9450 web: http://www.officemagic.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ |
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