Patient Communications is a collection of products and services created to enhance your over all practice communications. Communication, by definition, entails the two-way flow of information. Our services are designed to permit your practice to receive valuable insights from your patients for your patients.

Offerings include:

• Patient, Patient/Parent, Staff, and Referring Doctor Surveys
• Communication Skills Assessment and Coaching Service
• Professional Call Handling Service

Patient Surveys
This confidential survey gathers feedback for determining, then improving upon, patient satisfaction. Patients are invited to rate their overall experience and satisfaction with your practice, and are offered the opportunity to include comments about what they like best and what they would like improved.

Surveys are customized with additional questions to address specific issues (e.g., new services, new location, etc.). Staff are coached on how to most effectively administer surveys to patients while they are in the office. In this way, compliance is maximized. At the same time you have at your disposal a highly cost-effective internal marketing opportunity.

The Service Includes: 100 surveys with confidential envelopes, complete instructions and materials, a comprehensive, in-depth analysis of results, and full-color report with recommendations.

Patient/Parent Survey (for ortho / pedo practices)
This confidential survey gathers feedback for improving patient/parent satisfaction. Adult patients and/or the parents of your young patients rate their overall experience and satisfaction with your practice, and includes ‘write-in' comments about what they like best and what they would like changed/improved. Surveys are customized with additional questions to address specific issues (e.g., new services, new location, etc.). Surveys are administered to patients while in the office. Team members will hand a survey to each patient/parent with a warm, personal invitation to provide feedback that will help them and the entire practice.

The Service Includes: 100 surveys with confidential envelopes, complete instructions and materials, a comprehensive, in-depth analysis of results, and full-color report with recommendations.

Staff Survey
This confidential staff survey is designed to encourage team building and improve all-around practice communication. Staff members evaluate the practice on communication, teamwork, leadership, customer/patient service, and policies/procedures. Also included are short-answer questions about what staff and patients like best about the practice, sources of staff/doctor stress, suggestions for improvement, and anticipated benefits if recommendations are implemented.

Additional questions can be added to the survey to address specific issues. Surveys are administered in-office.

The Service Includes: surveys for all staff members along with confidential envelopes, complete instructions and materials, and a comprehensive, full-color report with recommendations.

Referring Doctor Survey (for all specialists)
Excellent for marketing and strategic planning. Reach out to your referral network to learn how to best meet the needs of patients and the doctors who refer them. Confidential surveys are mailed to the doctors on your referral list as well as other dentists in the area who do not (yet) refer patients. Referring doctors provide information about referral patterns and are invited to evaluate practice-to-practice service and communication, quality of treatment, feedback from patients, and importance of particular services or amenities. Non-referring doctors provide information about referral patterns, criteria they use to select a specialist, and importance of services or amenities. Practice letterhead/envelopes are used to mail out surveys, which boosts response rates and increases the marketing value of the survey.

Practice Area Profile™
For practices that are planning to open a satellite location, expand a current location, add an associate, or launch a marketing campaign. Move forward confidently and well informed with a customized area profile of the demographic, economic, and psychographic (lifestyle) characteristics of your community.

The Service Includes: proprietary ZIP code ranking analysis to identify the most attractive areas in your community. Each profile includes narrative and graphical summaries, full-color maps, and information on competitors and/or referral networks. Each profile is customized for the particular needs of your practice and includes a comprehensive report with recommendations (PDF copy and two bound hard copies), as well as New Mover Marketing Feasibility Analysis performed by Daniel A. Bobrow, MBA, ADM President.

Communication Skills Assessment and Coaching Service
The keys to a successful marketing program go well beyond generating new patient traffic. With the American Dental Company's Communications Skills Assessment and Coaching Service, practices are able to maximize the benefit of any external marketing program. In addition, the feedback and skills practices receive through their participation empower the practice to communicate at an optimal level with patients of record. It even permits your practice to more effectively handle unwelcome inquiries, such as sales calls, that can divert the practice and staff from achieving its goals.

Professional Call Handling Service
This service is designed to keep your patients happy and your appointment book full! The service includes:

• Making initial and follow-up calls as required to ensure patient commitment to their appointment.
• Confirmation calls 48 hours before the patient's appointment. Your office will be notified if the appointment needs to be rescheduled.
• Calling the patient 24 hours after their appointment to confirm their level of satisfaction, and to comfirm where they would like to have their Dental Care Kit sent.
• Mailing the Dental Care Kit to the patient with a thank you note, and your business card attached.
• Inbound call handling can be customized to achieve a number of patient communication objectives.

To learn more about these powerful and cost-effective tools for enhancing your practice image among current and prospective patients, call us at 1-866-363-3912 or click here